Ashley Simac

Ashley joined Probe Research in 2025 after nine years with Leger’s Public Affairs and Communications team in both Winnipeg and Toronto. Ashley expertise spans a variety of research methods, including tracking studies, usage and attitudes research, communications research, advertising effectiveness and customer satisfaction surveys. Ashley is Probe’s senior quantitative researcher and particularly loves being the traffic cop on multiple projects. She also enjoys brand and marketing projects, helping communications teams uncover insights that level up their campaigns. Ashley holds a master’s degree in public health and played volleyball for Team Canada and professionally in Switzerland.