We help organizations understand what people really think. Our approach is driven by a commitment to asking smart, balanced questions that help clients make sense of complexity and spark change.
We apply our love of public policy and politics, and our expertise in social science and journalism, to customize effective measurements of public views and experiences. Depending on your needs and budget, we create targeted custom surveys that reach a representative sample at the national or neighbourhood level.
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Our Toolkit
Quarterly Manitoba Omnibus Survey
The province’s best-known and most respected measurement of public opinion reaches 1,000 Manitoba adults (including 600 Winnipeggers).
Manitoba Business Leaders Survey
Probe’s annual survey of 200 Manitoba business owners and executives helps identify new opportunities and understand the business climate. BUTTON
Indigenous Voices Annual Survey
Manitoba’s only province-wide survey of First Nations, Inuit and Red River Métis citizens gathers the views of 500 Indigenous people on important economic, political and cultural issues. BUTTON TO OUR PDF BROCHURE
Westman Omnibus Survey
This rolling survey of 800 respondents in Western Manitoba (including 400 in Brandon) focuses exclusively on the issues and priorities of this unique region.
Custom national surveys.
Probe has surveyed thousands of Canadians on dozens of topics for governments, non-profits, national associations and more.
Custom local/regional surveys
Using a variety of outreach methods, including micro-targeted SMS/text messaging, Probe can reach residents in regions and neighborhoods across Canada to understand their specific issues.
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