Margaret Egan

Margaret and her strategy consultancy Sinclair Barnes Limited, with offices in London UK and Winnipeg develops and implements brand and marketing strategies for local and international clients across B2C and B2B sectors. Leveraging a background that includes advertising, media, public relations and market research, she has worked with global brands such as Microsoft, Unilever and American Express as well as several Canadian municipalities. Current projects include developing strategies for Canada-UK trade and for zero carbon solutions in housing. Margaret is a former global group strategy director at McCann-Erickson Advertising and worked for the Ogilvy & Mather and J. Walter Thompson Groups. She holds a master’s degree in urban change and environmental strategy. Margaret partners with Probe on a variety of large strategy projects, most recently in areas of community economic development.